MUD was founded in 2013 by Bert van Son. After 30 years experience in the fashion industry, he was aware of how dirty and unfair it can be. He had witnessed the extremely demanding lives of factory workers and the great demands of fashion on nature.
He wanted to do things differently. So he started with a pair of jeans.
MUD are an innovative company using new processes and materials to make their jeans. To produce one pair of MUD Jeans they use 1,500 litres of water, compared to an industry standard of 7,000 litres per jeans. They’re a carbon neutral company. Through a mix of factors such as renewable energy in their factories and recycled cotton they’re already using 61% CO2 than industry standard, but they go a step further and offset any carbon they do produce. They’ve also saved 12,000 pairs of jeans from landfill over the last 3 years through recycling. MUD's goal is to make a pair of jeans from 100% post-consumer recycled denim.
You can read their full sustainability report here.