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SCROLL DOWN TO READ THE STORY OF 

THE BRAND, FACTORY AND FABRIC.


YA ROUHI ORGANIC T-SHIRT

YA ROUHI ORGANIC T-SHIRT

Idioma
£32.00£32.00
SMLXL

This design took its inspiration from the old Arabic saying ‘the soul travels at the speed of a camel’. Our thoughts meander to Morocco and a sun-drenched way of life where French and Arabic sings on the breeze. We hope this t-shirt encourages you to pay attention to your soul and take life a little slower.

  • Design says "Ya Rouhi" which means "You are my soul" in Arabic
  • Made in Bangladesh in a factory assessed by The Fair Wear Foundation
  • Screen printed in Sheffield, UK
  • 100% Organic Cotton, 180gsm
  • Slightly slimmer than a regular fit
  • DELIVERY & RETURNS
  • SIZE
  • FABRIC

Free UK Delivery on orders over £60. If it's not right, just send it back or come into store. You've got 28 days, no questions asked. 


For information on international deliveries and estimated delivery times click here.

Scroll down to read the story of the brand, factory and fabric.

Slightly slimmer than a regular fit tee

100% Organic Cotton, 180gsm

THE ETHICS

The Brand Story

Idioma are run by mother and son Halle and Seth Banks based in Ipswich and London. 


They started in 2011 with the aim of enhancing foreign language learning and cultural awareness through visually appealing design. Their first product was a colourful multi-lingual table mat designed for children, and all those young at heart, to learn world languages. 


Now their clothing line looks at unique and interesting words, phrases and symbols from world languages and reworks these concepts with innovative designs and illustrations. The ultimate aim of Idioma is to create an international brand with a cultural and social purpose.

Organic Cotton

Organic cotton is better for the soil, the farmers and their families due to the damage that can be caused by chemicals used in conventional cotton production. The organic cotton used for this garment is certified by the Global Organic Textile Standard.

The Factory

This garment is cut & sewn in Dhaka, Bangladesh. The factories Idioma's supplier work with are certified by GOTS (Global Organic Textile Standard) a high level certification which independently certifies working conditions and environmental management. 


Their factories are also assessed by the Fair Wear Foundation who produce a report on the supplier each year. They have been awarded 'Leader' status by Fair Wear for continuous improvements year on year. They have a team in Bangladesh who visit the factories regularly.

Screen Printed in London

This garment was screen printed in London.

Where Idioma can improve?

Idioma's supplier only selects factory with added wage benefits for workers such as child care, medical care, performance bonuses etc. However, we would also like to see an increase from the legal minimum wages in the factories towards a higher "living wage". 


Idioma’s labels are sourced from Hong Kong, however they do not currently have more info on the provenance of their labels.

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