The Story

Why "Found Hea"?

found
pronunciation: 
/faʊnd/
define:
¹to find, ²to establish

hea
pronunciation: 
/here/hɪə/
“hea” translated to English means “good”
define:
¹morally right, ²enjoyable, pleasing, ³in this place


The name has a double meaning. Hea translates to English as “good”*. We are founding good. It’s also pronounced “Found Here”. Our mission is to make ethical clothing accessible, so it is found here.

*Hea means good in Estonian, we don’t have any link to Estonia, but it’s a nice word right?

 

The Story

2013

It was summer of 2013, I was out shopping and my conscience wouldn’t let me buy anything I didn’t know was ethical. It was a little out of the blue. But I couldn’t buy when there was a possibility that the person who made it did so in horrible conditions, for little pay. So I made a switch.

As you may have done as well, I would endlessly search the internet trying to find clothes that I liked and were ethical. A hard task. At that time I was just about to move to Bristol for university.

2015

During my time at university, I knew I wanted to set-up a business and that it would be in ethical clothing. The ideas went through various iterations; creating shoe brands, printed t-shirts etc. Until one day in the winter of second year, I sat down to ask God about business plans for the future. 


I wrote down various things I felt Him say, then sat back in my chair and at that point had the idea of starting a physical clothing store. There is something special about physical stores, how they bring people together, have tangible products, whilst allowing for the creativity of design and buying. So, that’s where the journey of the store began.

2017

The next big step was collaborating with the online men’s ethical clothing retailer Brothers We Stand. Together we set-up the store at Wapping Wharf in Bristol. As the store began to develop, I introduced womenswear and lifestyle products. At this point, the vision of the store was veering from the collaboration and needed a re-brand to incorporate the demand for womenswear. Hence, Found Hea was born.

2019

Found Hea is established on the principle of creating good. Good for makers and the planet as well as good design. Through the store we aim to make ethical clothing more accessible, opening up the idea of ethical clothing to consumers who haven’t thought about it before, as well as being a place for those who have been looking for an ethical store.

I hope you find brands, products and stories you’re inspired by, as you impact the world with each purchase you make. Remember, the impact you have is greater than you perceive.



Sam Mabley

Founder, Found Hea