It turns out socks are the most needed but under-donated item of clothing homeless shelters receive. On a mission to tackle this, Jollie Socks was born. With every pair of socks they sell, they donate a pair of socks to a charity tackling homelessness.
The socks are made in Portugal and Britain, in factories personally visited by Jollie's founder, Ed. And to increase their sustainability Jollie's have recently switched to only using organic cotton.