Ed started Jollie’s after becoming uneasy about walking past people sleeping rough and not knowing what to do. After chatting to visitors at a local Shelter, he saw a need he could help with. Socks.
Fresh socks might not seem like a life-changer, but for those walking the streets, day and night foot health is essential. It was clear that out of all of the clothing donations given to shelters, socks were the most needed but least donated.
So Ed designed some socks, found a friendly factory and spent his student loan on the first run of stock. He started selling to anyone interested. And for every pair he sold, he donated a pair to a shelter.
That was 2012. They’ve now donated thousands of pairs of socks to over 50 shelter’s nation-wide.