Kings was founded by Blué O’Connor in 2018. Formed out of Blué’s personal struggles with mental health, he quit his job, travelled the world and came back knowing he wanted to see social change.
When Blué was back in the UK he changed his career and became a youth mentor. Meanwhile, he struggled to find any aftershaves that were ethically produced and cruelty free. Out of this, Kings was born. A grooming business with a mission, creating cruelty free, vegan aftershave in the UK, whilst reinvesting a percentage of profits into men’s mental health projects.
Kings has also co-launched the social enterprise Talk Club, an initiative aiming to normalise conversations about men’s mental health. They’re changing the world around them and as a consequence many men’s lives are being positively impacted.