SHINRIN YOKU SOY WAX CANDLE 170ML

The Brand Story

Earl of East was founded by Niko Dafkos and Paul Firmin in 2014. It started out as a shared passion project, and now has grown organically from side-hustle to a business with a team of 18 located in London. 

 A love of fragrance and a desire to build something of their own led to them developing their own line of home fragrance products, which has since expanded from just three candles to a line that encompasses, candles, incense, home mists and bath and body products, all of which are produced by their team in London. 

 The brand has 4 pillars, Create, Curate, Collaborate and Community, this foundation weaves through everything they do as a company.

Hand Poured in East London

Earl of East hand pour their candles in their studio in East London.

Soy Wax

Soy wax provides a more environmentally friendly alternative to paraffin wax candles, they are also better for health as fumes from paraffin wax candles can be toxic. 

The soy itself is GMO-free and comes from the USA and Europe (one of the problems with soy production has been deforestation in South America). The soy is then manufactured into soy wax in the UK.

Recyclable Glass Jars

Their apothecary jars are made in the UK by a family business outside of London. The glass is recyclable. Earl of East have also recently improved their wholesale packaging to reduce their plastic waste.

Where Earl of East can improve?

Currently, Earl Of East do not know about the conditions and pay of those working in the European and US soy fields. Although the US and parts of Europe would be considered low risk for human rights exploitation, it would provide more assurance of conditions to have a third-party certification. Furthermore, knowing the European countries where the soy is produced, would help determine whether they are high risk areas or not.