The t-shirt was originally underwear.

It was a form of onesie. Who’d of thought?

But onesies were too hot, so people cut them in half. By the 60s, with the help of Hollywood, the t-shirt as we know it had become mainstream.

As the fashion industry boomed buisnessmen realised they could make more money by sending production abroad. With this came a host of human rights abuses.

Not the Hollywood dream.

So after realising the onesie was a bad idea. And that the way we were producing this new t-shirt was also a bad idea. We needed a new kind of t-shirt.

That’s what you have found yourself looking at right now.

It looks like the old one. It will still give you that effortlessly cool vibe you expect from a plain t-shirt. It will still keep you outrageously good looking as you pair it with your signature corduroy jacket.

But you know this t-shirt is different. You feel it. You find yourself looking at the label. Not a cool thing to do. But you make it cool.

This t-shirt is made from Fairtrade organic cotton to support farmers and the earth. And it’s made in India, in a Fairtrade factory. But more than that, this t-shirt is part of a pioneering scheme to increase garment workers wages.

You realise you’ve found a new kind of t-shirt. One that truly fits you.

Tap the button above and we’ll send one right to your door.

free carbon neutral UK shipping over £60

free carbon neutral UK shipping over £60 | read about the ethics on our product pages

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